The Movement

We created Fig because it’s time for a real change.
At every level.

Let’s push companies toward ingredient transparency.

We deserve to know what’s really in our food. So we made a petition to stop the use of vague terms like “natural flavors.”

Sign The Petition

A work in progress.

We’re not stopping there—because there’s so much more to do and more to learn. We’re going to keep evolving and finding ways to make the food world a better place. Have an idea?

We want to hear it.

More people, more perspectives.

Our strength is in our stories. Hear the lived experiences of those who already joined the movement.

Matt

Sierra

Amber

Sheri

Anna

Tamyra

Anna

Tamyra

Anna

Bri

Tamyra

Stephanie

Carol

Joshua

Submit your story by uploading to Instagram or TikTok with #FigStories

Fig is for

Lactose intolerant Pescatarians

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Create My Fig

Fig is for

Anti-fructan, soy-allergic vegetarians

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Create My Fig

Fig is for

12,000 people searching for vegan cheese

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Create My Fig

We created Fig because it’s time for a real change. At every level.

Let’s push companies toward ingredient transparency.

A work in progress.

More people, more perspectives.

We created Fig because it’s time for a real change.
At every level.